About us - The FTF story

 

Full Time Fits began in the summer of 2023 with the aim of helping more people incorporate football fashion into their everyday style. 

The focus was on football clothing as a whole, not just football shirts. At FTF we believe football fashion goes far beyond the match shirts diving deeper into the world of football clothing on and off the pitch. 

With just a few shirts in his collection, founder Harrison Jackson started the business from a University flat in Liverpool. To begin with the aim was to see if the project could be a potential side hustle but after consistent reinvestment and a growing passion it was clear that this could become something much greater. 

Liverpool was always a key focus for the business, as there was virtually no presence of vintage football shirts within the city — something that felt surprising considering how much football shapes the city’s culture.

From doing a door step pop up on Mount Pleasant to attending a weekly market at the University, FTF started to make waves within Merseyside. This continued success led us to secure our own space in Liverpool’s Red Brick Market.

By establishing a permanent location this allowed the business to flourish not only within the city but also beyond. Attracting 100,000 views from social media, the community quickly began to expand beyond the UK and became international. It then became clear that an online store was needed for those who couldn’t visit in person. This led to the launch of fulltimefits.com. 

Over the last 3 years we have travelled around the world building connections and sourcing football grails to ensure our store has the most unique collection. Documenting our travels on social media has helped others keep up with the FTF journey. Providing key insights into the sourcing side of the business, revealing trade secrets and pro tips.  

Transparency has allowed our followers to connect with Full Time Fits, establishing a strong community both online and in person. Doing weekly livestreams on TILT for over 2 years has helped customers get to know the real individuals behind FTF. We plan to host regular events to further grow our community and give back to those who have and continue to support us. 

Looking forward Full Time Fits hopes to one day become a key pillar in the football world. To keep up with our journey make sure to follow us on all socials @fulltimefits

Harrison, Raye and Louis