It all started with a door step pop up on Mount Pleasant back in 2023. With just a few shirts in his collection, founder Harrison Jackson started the business from a University flat in Liverpool. To begin with the aim was to see if the project could be a potential side hustle but after consistent reinvestment and a growing passion it was clear that this could become something much greater.

Liverpool was always a key focus for the business, as there was virtually no presence of vintage football shirts within the city — something that felt surprising considering how much football shapes the city’s culture.

From doing several photo shoots around the city to attending a weekly market at the University, FTF started to make waves within Merseyside.

With a growing presence in Merseyside it was time to establish a permeant location within the city. Opening up our very own space allowed us to showcase our best pieces and provide Liverpool with the vintage football shirts it had been missing. Over time we outgrew the original space and eventually moved into one of the biggest units in the warehouse.

By establishing a permanent location this allowed the business to flourish not only within the city but also beyond. Attracting 100,000 views from social media, the community quickly began to expand beyond the UK and became international. It then became clear that an online store was needed for those who couldn’t visit in person. This led to the launch of fulltimefits.com

Over the last 3 years we have travelled around the world building connections and sourcing football grails to ensure our store has the most unique collection. Documenting our travels on social media has helped others keep up with the FTF journey. Providing key insights into the sourcing side of the business, revealing trade secrets and pro tips.

Transparency has allowed our followers to connect with Full Time Fits, establishing a strong community both online and in person. Doing weekly livestreams on TILT for over 2 years has helped customers get to know the real individuals behind FTF. We plan to host regular events to further grow our community and give back to those who have and continue to support us.